We’ve heard you loud and clear, Australia—and we’re thrilled to announce that Dream Duffel is officially heading Down Under!

For years, Australian dancers, parents, and performers have reached out asking how to get their hands on our signature rolling duffel bags without jumping through international shipping hoops. Well, good news: your Dream Duffel dreams are about to get a whole lot easier.

We are in the process of launching a dedicated Dream Duffel storefront on Amazon Australia, where you’ll be able to shop select styles locally, with faster shipping and no surprise import fees.

Why the blog post? We’ve had so many excited inquiries (and a few skeptics) wondering if this is real—so yes, this post is your official proof. We’re making it happen!

Stay tuned on our socials and follow our new Instagram page @dreamduffelau for updates, giveaways, and the official launch date. We can’t wait to roll out the pink carpet for you!

Zip. Pop. Click. Done. — now available in Australia.

It’s no secret that we’re obsessed with rolling in style—and functionality—with Dream Duffel bags. But if you’ve ever wondered who’s behind the brand that changed the competition season game, the latest episode of the Two Dance Moms podcast is a must-listen.

Our very own Elyssa Danahy—Dream Duffel’s marketing, social media, and customer service manager (and resident wizard)—was featured on the show this week, and she pulled back the curtain on everything from the company’s beginnings to what it’s like balancing mom life, work life, and dance life.

If you didn’t already know, Dream Duffel is a true family affair. Founded by Elyssa's mom, Barb Johnson, the brand was born from their real-life experience as dance mom and dancer. What started as a solution to one of the most frustrating parts of competition season quickly became the go-to rolling bag for dancers around the world. Now, Elyssa is carrying on the legacy with her mother—not only as a business owner and multi-tasking powerhouse,

Celebrating International Dance Day with a wink and a rack full of costumes.

Competitive dance isn’t just a hobby—it’s a lifestyle. If you’ve ever spent your weekend sprinting between dressing rooms, surviving on granola bars, or duct-taping a costume malfunction mid-backstage, you know the grind is real.

In honor of International Dance Day, we’re tipping our hats (and tiaras) to the dancers who live it, love it, and never forget their Dream Duffel. Here are five things only you truly understand:

 
1. Bobby Pins Are Everywhere
In your hair. Your shoes. Your bed. Your mom’s purse. There’s probably one embedded in your car’s cup holder right now. And yet—you never have enough when you need them.

 
2. The Quick Change Panic Is Real
You’ve mastered the art of stripping off tights while hopping on one foot, all in 30 seconds flat. Bonus points if you’ve done it behind a curtain with three other dancers and zero personal space.

 
3. Your Bag Is Basically a Portable Dressing Room
And a snack

At Dream Duffel, innovation has never been an afterthought — it’s been our foundation from the very beginning. Since 2008, we’ve led the way in creating functional, stylish, and performance-ready travel solutions for dancers, skaters, cosplayers, drag artists, and performers of all kinds.

From the original rolling duffel with a built-in garment rack to the versatile accessories and groundbreaking features we offer today, Dream Duffel has proudly remained the industry originator and standard-bearer for 17 years.

2008 – Where It All Began
Dream Duffel was born out of necessity. Founder Barb Johnson, equipped with a mechanical drafting degree and a determined spirit, designed the first Dream Duffel to eliminate the stress of dance competitions. The original product lineup included:

• Large and Medium Dream Duffels
• A built-in telescoping garment rack
• An insulated snack pocket
• Folding stool storage pocket (a feature present from day one)
• Wooden hanger, accessory box, and tutu bag
• The Complete

Part scrapbook, part diary, all heart.

In the fast-paced world of competitive dance, memories can blur together—costumes, routines, judges' comments, travel weekends, team traditions… it’s a whirlwind. That’s why we created My Dance Journal: a space for dancers to reflect, stay organized, and capture the magic of their season.

Whether you're a dancer, parent, or studio owner, My Dance Journal is more than just paper. It's a keepsake that tells the story of a dancer’s year—goals, growth, glitter and all.

So, what’s inside?

My Dance Journal is thoughtfully divided into sections that walk dancers through every part of their season:

• About Me: A space to express personality, passions, and dance background. (Perfect for tracking how things change over the years!)
• About My Studio & Team: Jot down what makes your dance family special—team traditions, inside jokes, and unforgettable rehearsals.
• This Season’s Goals: Set intentions and track progress, whether it’s nailing that triple pirouette

Spring is the season of renewal, and what better way to refresh your gear than by personalizing your Dream Duffel? Whether you're heading into competition season, gearing up for recitals, or simply looking to add a little extra flair, our personalized patches and accessories let you showcase your unique style while staying organized.

Personalized Patches: Make It Yours
A Dream Duffel isn’t just storage—it’s an extension of your personality! With our custom patches, you can add your dancer’s name, initials, or even your studio’s logo. Choose from a variety of fonts and colors to make your Dream Duffel stand out in the dressing room. These durable, high-quality patches adhere seamlessly to your duffel, ensuring your gear is always easy to spot and uniquely yours.

Spring Into Accessories: More Ways to Customize
Beyond your duffel, we offer a range of accessories that can also be personalized! Whether you want to coordinate your entire setup or add a little something special, these items

St. Patrick’s Day is all about luck, magic, and a little bit of mischief—things every performer knows all too well! Whether you're packing for a competition, a convention, or a show, Dream Duffel helps you stay one step ahead of chaos (no lucky charms needed).

☘️No Luck Required—Just Smart Packing!
Who needs four-leaf clovers when you have a Dream Duffel? Our spacious compartments, built-in rack, and easy-rolling design make getting ready stress-free and seamless. Say goodbye to last-minute scrambling for costumes, accessories, or shoes—we’ve got you covered!

A Pot of Gold for Performers
The real treasure at the end of the rainbow? An organized bag that keeps everything in place. Dream Duffel is perfect for:
✨ Dancers who need space for costumes, shoes, and quick changes
✨ Cosplayers keeping wigs and armor pieces protected
✨ Drag performers traveling with their best looks and must-have accessories
✨ Anyone who wants a reliable, durable bag for travel and events

Roll Smoothly Into Your Next

February is the season of love, and at Dream Duffel, we’re feeling the love from performers of all kinds! Whether you’re a dancer, a musician, a cosplayer, or a drag queen, your Dream Duffel is more than just a bag—it’s your ultimate backstage companion. This Valentine’s Day, let’s celebrate all the reasons why performers are head over heels for their Dream Duffels!

1. It’s Always There for You
No matter where your performances take you, the Dream Duffel is by your side. With sturdy construction, smooth-rolling wheels, and a pop-up rack to keep your costumes organized, it’s the reliable partner you can always count on.

2. Helps You Stay Organized (So You Can Focus on the Spotlight!)
Love is in the details, and so is the Dream Duffel! With spacious compartments, zippered pockets, and a built-in garment rack, it ensures that everything—from your costumes to your accessories—is right where you need it. Less stress, more stage

Cosplaying is an art form, a passion, and for many, a lifestyle. Whether you're debuting an intricate armor build, a flowing ballgown, or a detailed prop-heavy costume, one of the biggest challenges is transporting everything safely and efficiently. Enter Dream Duffel—originally designed for dancers but quickly becoming a must-have for cosplayers who need a reliable, organized, and travel-friendly solution.

Spacious Storage for Costumes and Accessories
One of the biggest struggles for cosplayers is keeping their costumes wrinkle-free and organized while traveling. Dream Duffel's garment rack allows you to hang your costumes right inside the bag, preventing them from getting crushed. Plus, the spacious interior ensures that everything—from wigs and props to shoes and accessories—has a dedicated place.

Built for Easy Mobility
Conventions can be exhausting, and carrying heavy bags full of costumes and

The busy season is here, and whether you’re preparing for competitions, performances, or recitals, staying organized is essential for reducing stress and staying focused. Costumes, accessories, makeup, and props can easily get overwhelming, but with the right strategies and tools, you can master the art of organization. Here are some tried-and-true tips to help you keep everything in order, featuring Dream Duffel products designed to make your life easier.

1. Assign a Space for Every Item
Before anything else, take inventory of what you have. Assign a dedicated space for each item, whether it’s costumes, shoes, makeup, or accessories. Using garment bags and garment cubes can help you group similar items together while keeping them accessible.

Dream Duffel Garment Bags are perfect for protecting costumes and keeping them wrinkle-free. Each bag has a clear window so you can quickly see what’s inside, making it easy to grab the right outfit